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Sue Parry's avatar

Now..about trying to find a bra that fits, doesn’t ride up (my personal pet peeve) and doesn’t have to be ripped off the very second you get home… When you’ve reached the stage of really sagging, it’s just impossible.

Jenny Rushmore's avatar

Such great perspective - particularly love the history! . One counterintuitive point it raises is that this is also the reason it’s good that sizing is NOT standard. Most folks assume life would be better if all bra or clothing manufacturers used the exact same measurements for their clothes - finally, you’d be the same size everywhere!

But in fact the result is that a minuscule fraction of people would fit everywhere and the rest of us would fit nowhere. In the case of bras: sure there might be consistent circumference measurements - but if every bra assumed the same breast shape, height, squashiness etc, then there would no possibility to find a brand that happens to work well for YOU. Same as with garments: ok so a size 18 is now x at bust, y at waist and z at the hip. Either you fit that… or you don’t. But if another brand uses z at the waist maybe that fits YOU. Or maybe another one generally has a broader shoulder you need. Frustrating as it is, the variety provides opportunity for you to strike gold - or at least something that fits you somewhat better. One caveat: there’s no excuse for a 5XL having a 42” hip. Variety in measurements and proportions, sure, but don’t be absurdly misleading in a bid to falsely claim inclusivity.

What designers CAN do is consistently communicate the body types and proportions they’re designing for, including what we in the sewing world call “finished garment measurements”: not “what size” you should wear on your body measurements but the ACTUAL size of the garment.

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